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Syndication

Ray Zepeda - UIL Athletic Director

Season 4 Episode 11

This episode of The Coaches Call podcast features Chris Doelle, who introduces Joe Martin, the Executive Director of the Texas High School Coaches Association (THSCA), who then interviews Ray Zepeda, the Athletic Director at the University Interscholastic League (UIL). The discussion focuses on the UIL, its role in Texas athletics, and the importance of community-based, education-focused athletics.

Here are some key topics and points discussed in the podcast:

  • Introduction and Background:
    • Ray Zepeda shares his background as a coach for over 20 years in various settings, from urban to rural and from well-resourced to under-resourced districts. He also has 19-20 years of experience in athletic administration.
    • Zepeda emphasizes that his role at the UIL is similar to that of the THSCA, which is to help coaches so they can help kids.
    • He views his job as administering athletic programs, planning and supervising interscholastic athletics, ensuring championship events are special, and being a resource for member schools.
  • The UIL's Role:
    • The UIL's goal is to empower coaches and athletes toward success by listening to their needs and aligning rules to help them.
    • The UIL is not as controlling as many believe, and they depend on local control and oversight through district executive committees.
    • The UIL's primary role is to administer athletic programs, plan, supervise, and evaluate the approach to interscholastic athletics in Texas.
  • Education-Based Athletics:
    • A key focus of UIL is maintaining the educational component of athletics, ensuring that it is an extension of the classroom.
    • Unlike some other states, Texas athletics are integrated into the school day, with coaches also teaching in schools.
    • This approach allows coaches to have a greater impact on students.
    • Athletics in Texas are considered part of the "fabric" of the state.
  • Community-Based Athletics:
    • UIL's rules, especially regarding residency, help ensure community-based athletic programs, which increases community involvement and pride.
    • Texas has some of the strictest community-based rules, and the teams are generally reflective of the kids in that community.
    • Community support is vital, and the community is more likely to support teams that are comprised of kids from that community.
  • Threats to Community-Based Athletics:
    • The emphasis on individual rights over collective responsibility is a threat to the system.
    • The trend of prioritizing individual choices can impact the collective best interests of the community.
    • The increasing trend of athletes transferring schools to pursue individual interests is also a threat to community based athletics.
  • Fair and Equitable Play:
    • Ensuring competitive equity is a central principle for UIL athletics.
    • The UIL aims to level the playing field to give all kids a chance to succeed, regardless of their resources or circumstances.
  • Compliance and Integrity:
    • The UIL relies on local governance and the integrity of those involved to enforce rules.
    • The system is designed for members to hold each other accountable to the rules.
  • Resources for Coaches:
    • The UIL website offers extensive material on eligibility and playing rules.
    • The UIL has revamped its coaching certification program to improve understanding of the rules.
    • The TEA UIL side-by-side resource and the individual sport manuals are great resources for understanding the rules.
    • The UIL staff is also accessible for questions and support.
  • Community Involvement:
    • Community members can contribute by investing in local schools and athletic programs, volunteering, and helping provide resources.
    • Engagement with local programs and staying educated on public education issues are important ways to support the UIL.
  • Closing Thoughts:
    • The UIL is there to help coaches do things right, not to catch them doing things wrong.
    • It is important for the community to be involved and supportive of the UIL and their local programs.

This podcast episode serves to inform coaches, athletic directors, parents, and community members about the structure and goals of the UIL, and to emphasize the importance of community-based, education-focused athletics.

[caption id="attachment_110325" align="aligncenter" width="400"]Texas High School Coaches Association Texas High School Coaches Association[/caption]

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Limited sponsorship opportunities are available on the show. Contact Chris Doelle at (713) 269-4620 or email at cdoelle@gmail.com.

produced by Fresh Media Works www.freshmediaworks.com

Direct download: TCCS04E11.mp3
Category:The Coaches Call -- posted at: 7:57am CST

The Marketing Drive

Short marketing message that you can use right now!

Episode Title: Podcast Length and Frequency: Finding Your Sweet Spot

Show Notes:

  • In this episode of The Marketing Drive, Chris Doelle discusses podcast episode length and frequency, drawing on his 20 years of experience in podcasting.
  • Chris notes that successful pod casts are typically 15 to 35 minutes long. This time frame often fits into a person's commute, workout, or other daily activities.
  • While some podcasts, like Joe Rogan's, can be much longer due to the host's popularity and notable guests, this does not work for all shows.
  • If a podcast episode is too long, listeners may not listen to the whole thing in one sitting, which can affect the total number of downloads.
  • For podcasts with a specific subject matter, like mommy casts or true crime, shorter, focused episodes are usually better. True crime podcasts, for example, should have an intro, a storyline, and a conclusion. A long episode may be broken into multiple shorter episodes.
  • Consistency is key for podcast frequency. It's best to stick to a regular release day and time, if possible.
  • Chris emphasizes that podcasting is a high-impact, cost-effective way to reach people.
  • He encourages listeners to provide feedback on their podcasts to optimize the show length.
  • He suggests starting with the sweet spot of 15-35 minutes for an episode length and then adjusting based on feedback.
  • Chris also advises that podcasters should try to be consistent with their release day.
  • Chris also advises listeners to 'keep it real'.

For more information or to find out how Chris can help you get more customers, visit www.freshmediaworks.com.

Comment below or call in the voicemail line and be on the show 713-568-6361!

Subscribe on these great podcasting platforms:

 

 

Produced by Fresh Media Works http://www.freshmediaworks.com

Direct download: MarketingDrive_021025.mp3
Category:The Marketing Drive -- posted at: 10:07pm CST

The Marketing Drive

Short marketing message that you can use right now!

Title: Taking Risks in Marketing

Show Notes:

  • In this episode of the Marketing Drive, Chris Dailyaly discusses the importance of taking risks in business and marketing.
  • Chris believes that the greatest risk is not taking any risks.
  • He uses Elon Musk as an example of someone who has repeatedly risked everything to achieve success.
  • In marketing, relying solely on word of mouth is not enough, you need to take risks to get the word out.
  • Chris emphasizes the importance of doing your homework and making informed choices but warns against being too hesitant to take risks.
  • He mentions that starting a podcast is a risk that can provide many benefits even if it does not immediately result in new customers.
    • It can help get the word out about your business.
    • It can provide opportunities to be a guest on other shows.
    • It can be valuable for making connections by interviewing leaders in your field.
  • A large majority of podcasts, 98%, never make it past episode 11, meaning if you publish 12 episodes, you'll be in the top 2% of podcasts.
  • Chris encourages listeners to try different marketing approaches, including advertising, and not to rule out advertising on platforms such as Facebook.
  • However, he notes that podcasting currently has a higher return on ad spend than other forms of advertising.
  • Chris invites listeners to share what risks they've taken and the results of those risks.

For more information or to find out how Chris can help you get more customers, go to www.freshmediaworks.com.

Comment below or call in the voicemail line and be on the show 713-568-6361!

Subscribe on these great podcasting platforms:

 

 

Produced by Fresh Media Works http://www.freshmediaworks.com

Direct download: MarketingDrive_012725.mp3
Category:The Marketing Drive -- posted at: 9:35pm CST

The Marketing Drive

Short marketing message that you can use right now!

Show Notes:

Title: Haters Gonna Hate, Hate, Hate

Show Notes:

  • In this episode of The Marketing Drive, host Chris Doelle discusses how to handle haters on social media and other platforms.
  • The key takeaway is to not let haters bother you.
  • Establish clear community guidelines on platforms like YouTube to outline what is acceptable behavior and what is not.
  • Remove hateful comments. Do not worry about engagement, as it is not worth it.
    • Delete, report, and block haters.
  • Engage positively with non-hateful comments, but do not get into back and forth with haters.
  • Focus on engaging with your supporters, thank them for their support, and ask them what they liked.
  • Getting a hater can be seen as a sign of success.
  • Don't give haters a platform.
  • Do not let haters curtail your content creation.
  • For more information or to find out how Chris can help you get more customers, go to www.freshmediaworks.com.  

For more information, or to find out how Chris can help you get more customers, visit www.freshmediaworks.com.

Comment below or call in the voicemail line and be on the show 713-568-6361!

Subscribe on these great podcasting platforms:

 

 

Produced by Fresh Media Works http://www.freshmediaworks.com

Direct download: MarketingDrive_012125.mp3
Category:The Marketing Drive -- posted at: 9:26pm CST

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