The Marketing Drive

Short marketing message that you can use right now!

Welcome to The Marketing Drive with Chris Doelle.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

Today, I want to focus on failure. Sports analogies are great to explain this. Everybody knows that Babe Ruth had the record for the most home runs at one time. However, he also had the record for the most strikeouts. He didn't focus on those strikeouts, eh focused on hitting the baseball. Another example is the record for the most wins by a pitcher in Major League Baseball. Cy Young had the record for the most wins as a pitcher... but he also had the record for the most losses! Now, let's move away from baseball and talk about Wayne Gretzky. He said it best when he said, "You miss 100% of the shots you don't take."

Failure is nothing. Failure just means you're trying. That's it. Failure is one step closer to success. When you're talking about cold calling, they say something like 2% of cold calls convert. I don't know if that's true, but what that means to me is that every no and every hang up takes you one step closer to a yes. That means every time somebody says no, every time somebody hangs up on you, you're one step closer to that 2%. That means one in every 50 somebody is going to say yes.

So when you get 10 no's, what does that mean? That means you're 1/5 of the way to a yes. That's all. Again, I just want you to keep failure in perspective. Failure is never final until you quit. As long as you keep going, it's just a step. That's all it is. Alright, beautiful people, I am Chris Doelle reminding you to keep trying and keep failing but definitely keep getting back up and trying again. Keep it real!

Call in the voicemail line and be on the show 713-568-6361!

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Produced by Fresh Media Works http://www.freshmediaworks.com

The Marketing Drive

Short marketing message that you can use right now!

Welcome to The Marketing Drive with Chris Doelle.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

Comment below or call in the voicemail line and be on the show 713-568-6361!

Subscribe on these great podcasting platforms:

Produced by Fresh Media Works http://www.freshmediaworks.com

American Small Business Spotlight

Season 1 - Episode 1

In this episode, we sit down with Brett Lee of L4FR Clothing.

Call the feedback line 713-568-6361 to get your business spotlighted!

produced by Fresh Media Works http://www.freshmediaworks.com

The Marketing Drive

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Welcome to Episode 114 of The Marketing Drive with Chris Doelle.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 113 of The Marketing Drive with Chris Doelle.

Companies use Twitter and Facebook, and not much happens on Linkedin. But actually there are a ton of things on Linkedin and it needs to be treated differently from the others!

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

Short marketing message that you can use right now!

Welcome to Episode 112 of The Marketing Drive with Chris Doelle.

It is time to stop using free online storage! Here's why. 

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 111 of The Marketing Drive with Chris Doelle.

Today, I wanna talk about affiliates or commission sales people. If you can have other people market your products and services, if you can have other people calls deals for you, you would gladly give them something

produced by Fresh Media Works http://www.freshmediaworks.com

The Marketing Drive

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Welcome to Episode 110 of The Marketing Drive with Chris Doelle.

Today, I wanna talk about what content marketing is Not, You may have heard a lot about content marketing and what a great idea it is, how everyone should do it. And I agree in that, believe in that 100% but there are some misconceptions about content marketing and that's what I want to attack right now.

produced by Fresh Media Works http://www.freshmediaworks.com

The Marketing Drive

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Welcome to Episode 109 of The Marketing Drive with Chris Doelle.

Today, I wanna talk about engagement on social media. At best, they say that Facebook algorithm will show your posts to about 30% of your followers on Facebook and this applies across the different social media platforms. This algorithm takes into account who among your followers you have interacted with. and it's both directions when you clicked or liked on somebody's page, or when somebody click or liked on your page, or make a comment or share a post, any of those things tells the algorithm "hey, these people are interested in seeing each others' contents more than those people that they never clicked or liked on, never comment on and never share.

produced by Fresh Media Works http://www.freshmediaworks.com

The Marketing Drive

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Welcome to Episode 108 of The Marketing Drive with Chris Doelle.

Being one of the cool kids, there is no secret that when new social media platform comes out, if you are one of the first ones to get out there, you have a huge advantage over everybody else. You don't need to spend a lot of money, it does not require a celebrity. Just the fact that it is a small niche of people. instantly makes you one of the cool kids I have seen that when Twitter came out, the same thing happened. These early Twitter adopters have huge followings.

produced by Fresh Media Works http://www.freshmediaworks.com

The Marketing Drive

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Welcome to Episode 107 of The Marketing Drive with Chris Doelle.

Today, I wanna talk about Doomsday. We often get worried about the world events, political events, and other today's occurrences. My point here is, you cannot let this kind of occurrences and this kind of "what-if" affect your marketing. 

produced by Fresh Media Works http://www.freshmediaworks.com

The Marketing Drive

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Welcome to Episode 106 of The Marketing Drive with Chris Doelle.

Today, I wanna talk about being an author. Being an author lends a ton of credibility to you and depending on the business you are in, it can make a
big impact on your bottom line. I am talking about authors of a real book with valuable information and then making sure you use your marketing to get the most
out of that and to get the maximum benefit from the fact that you are a published author on a subject that is of importance to you customers.

produced by Fresh Media Works http://www.freshmediaworks.com

The Marketing Drive

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Welcome to The Marketing Drive with Chris Doelle.

This recording is all about charitable giving. Charitable giving is all about doing good and helping people or causes that you believe in.

A word of advice, do all your charitable efforts in private but help share the messages of the people or organization you are helping through the use of the
different social media platforms. Use that as an opportunity to do better for them.

produced by Fresh Media Works http://www.freshmediaworks.com

The Marketing Drive

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Welcome to Episode 104 of The Marketing Drive with Chris Doelle.

Images are so important. A post that has an image is 5 times more likely to get clicked than one that doesn't have an image. But a lot of people do images wrong. Make sure you have images in all that you do but make sure it's good quality images and that you have the rights to use them.

produced by Fresh Media Works http://www.freshmediaworks.com

The Marketing Drive

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Welcome to Episode 103 of The Marketing Drive with Chris Doelle.

Your "contact us" page needs to be a call to action page. It needs to get the visitor to do what you want them to do while also allowing them to contact you how they want to.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

produced by Fresh Media Works http://www.freshmediaworks.com

The Marketing Drive

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Welcome to Episode 102 of The Marketing Drive with Chris Doelle.

Your "contact us" page needs to be a call to action page. It needs to get the visitor to do what you want them to do while also allowing them to contact you how they want to.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

produced by Fresh Media Works http://www.freshmediaworks.com

The Marketing Drive

Short marketing message that you can use right now!

Welcome to Episode 102 of The Marketing Drive with Chris Doelle.

Your "contact us" page needs to be a call to action page. It needs to get the visitor to do what you want them to do while also allowing them to contact you how they want to.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 101 of The Marketing Drive with Chris Doelle.

People will do a lot of things for a giveaway when you are at a trade show. The giveaways need to be good because you need to not only attract them in but also give them something they will use and not just throw away the next day. 

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 100 of The Marketing Drive with Chris Doelle.

Know your target market and be bold about what you say and ask for so that it appeals to your target market only!

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 98 of The Marketing Drive with Chris Doelle.

Content marketing is to inform, entertain, or educate your audience. You do not need to make content that will create followers. Content marketing is all about creating content for the search engine. 

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 97 of The Marketing Drive with Chris Doelle.

Do you know what you should be doing at a convention? People are not usually going to BUY things at a convention so you should focus on networking and lead gathering.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 96 of The Marketing Drive with Chris Doelle.

Making fonts a bit harder to read help people to focus more what they are reading. This can be applied to marketing for certain things that you NEED them to know.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 95 of The Marketing Drive with Chris Doelle.

You should be on social media, you hear this all the time from all marketing professionals but you should not be on ALL social media. Find where you fit in and what fits well for you. 

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 88 of The Marketing Drive with Chris Doelle.

Companies are using the new app Pokemon GO to bring in extra business.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 93 of The Marketing Drive with Chris Doelle.

Emailing campaigns can be complicated. You need to make sure you are not going to be blacklisted and always land in the spam folder. 

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 92 of The Marketing Drive with Chris Doelle.

Everyone can take pictures, but not everyone can take the RIGHT pictures. Your products need to be professional, your business needs to be spot on and your company photos need to be friendly. If you aren't capable of all that then don't be afraid to hire someone to help you. It WILL be worth it.

The Marketing Drive

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Welcome to Episode 91 of The Marketing Drive with Chris Doelle.

There are ways to adjust the space around you to make you more productive or make things easier on yourself. Find what is right for you. 

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 90 of The Marketing Drive with Chris Doelle.

You can use your competition to your advantage. How you ask? Listen up.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 89 of The Marketing Drive with Chris Doelle.

Informational silos can really slow down your success. If there isn't enough information passed between your company's employees you can lose out on a lot of benefits. 

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 94 of The Marketing Drive with Chris Doelle.

Sales and marketing are two different things. While the two are directly related marketing is about bringing people in and sales are about closing the deal. So of course it is a good idea to hire a good marketer AND a good salesperson, and here is a good way to do it. 

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 87 of The Marketing Drive with Chris Doelle.

You need to have lead funnels in place to know the best way to market for your company. Lead funnels are not wrong they are the only way to test your customers and produce the outcomes you want, weither it be views, sales or mailing campaigns. 

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 86 of The Marketing Drive with Chris Doelle.

Meerkat has changed to allow you to embed live streaming. This means other people can see you while outside of the app and on YOUR website to see your live stream/event. 

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 85 of The Marketing Drive with Chris Doelle.

You need to make sure you choose the correct trade shows for your business to get the best bang for your buck. Going to all the tradeshows is not the best way to get your name out there.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to The Marketing Drive with Chris Doelle.

Podcasting is a very amazing and extremely fine tuned engine for marketing. Podcasts work in marketing, it is proven and continues to be so.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 83 of The Marketing Drive with Chris Doelle.

Facebook has changed a lot in the past few years and they are now allowing 3rd party ads!

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 82 of The Marketing Drive with Chris Doelle.

Integrity is the best tool you can use when doing your marketing. Having integrity will show customers you are valuable more than any ad, any social media posts, and content you put out. 

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 81 of The Marketing Drive with Chris Doelle.

You can now try out Live Streaming Video on Facebook in the status update. What do you do with that? Well, if you are an entertainer well that is easy...just entertain. For everyone else, just be real, be you, and show people what you do, talk about what you do LIVE. 

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 80 of The Marketing Drive with Chris Doelle.

You can't budget your marketing because if your marketing works then you shouldn't be cutting back on it. If you are not putting in enough money to your marketing then it just won't work well and you will be wasting your money. This can also relate to customers, you need to be able to say you can do a GREAT job, and not be ashamed with your price (even if it is higher than others). 

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 79 of The Marketing Drive with Chris Doelle.

Is your marketing clutter? Is what you send out as content just background noise, or are you saying something useful? It is rare today to see someone doing deep work on content rather that the super fast creation of today. You should always look for "meat" to add to your content and put the extra effort to get it.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 78 of The Marketing Drive with Chris Doelle.

In this episode we are gonna talk about launching your new podcast. And we will explain some of the tips that other people give you and tell you the REAL way to get your podcast going! 

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 77 of The Marketing Drive with Chris Doelle.

In this episode we talk about how social media algorithms changes really don't matter. Your content and your social media should be based on the real you and as long as you do that you are golden.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 76 of The Marketing Drive with Chris Doelle.

In this episode we are going to talk about the Anchor app and how it is a new way to podcast and create audio content for yourself!

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 71 of The Marketing Drive with Chris Doelle.

Geofencing is used to define a specific area. It could be a building, it could be a city, it could be around a stadium where you can do whatever cool thing you can think of that really helps your post stand out.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 74 of The Marketing Drive with Chris Doelle.

Google is starting to let businesses and celebrities post directly to the search results. You may have heard of candidate cards and what that allows is that presidential candidates can cascade it. It allows them to post on their Google+ platform and it will show a feed of content from their Google+ page that will update continuously.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 73 of The Marketing Drive with Chris Doelle.

Do not waste the opportunity during a trade show where there are people walking by. Make sure your booth gives you credibility and gathers attention for people. Find a way to get their attention where it's visually, where there is audio or something that is kinetic that they can use or try out.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 72 of The Marketing Drive with Chris Doelle.

Studies have found through the years that the ratio of sales goes through the roof when you have a good call to action. That is when you asked them, or encourage them, or suggest to do something.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 71 of The Marketing Drive with Chris Doelle.

Website is a living creation. It should not be static. It changes. The world that the website sits in changes. So it needs some maintenance, modification and upgrades. If you have that built into your business model, all works well.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 70 of The Marketing Drive with Chris Doelle.

This show applies not only to marketing but to well...anything. You don't always need to go 200% in on everything immediately. You can take things slower and learn things better or just ask a question, find the answer and stop there. You can't be an expert of everything you do.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 69 of The Marketing Drive with Chris Doelle.

Rather than waiting forever to get something perfect it is much more effective to be a real "imperfect" person and progress with your business. 

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 68 of The Marketing Drive with Chris Doelle.

The most valuable thing for you and your company is your integrity. You should honor your word when you market something. Don't promise things you cannot keep when putting your company out there.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 67 of The Marketing Drive with Chris Doelle.

Social media is a great tool in the modern era and it allows you to connect with people, friends and acquaintances. But how do you know who to add and who to leave away? Well it is all about how you use the social media itself. 

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Comment below or call in the voicemail line and be on the show 713-568-6361!

The Marketing Drive

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Welcome to Episode 66 of The Marketing Drive with Chris Doelle.

In this episode I wanted to talk about store layouts. There is a lot of research on how humans react in certain environments and where the most traffic occurs and this can all be used to boost sales in a store or even on a website!

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 65 of The Marketing Drive with Chris Doelle.

Giving to your clients can really boost your bottom line. Clients who receive respect, generosity, and a great service will in turn reciprocate what they received with customer loyalty, sharing with their friends and much more. 

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 64 of The Marketing Drive with Chris Doelle.

Marketing techniques are changing rapidly. Don't let a marketing company sell you a strategy from 50 years ago. You should always embrace change when it is needed because it can really help your company grow.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 63 of The Marketing Drive with Chris Doelle.

Focus on one thing and be known for one thing so that people know what you are an expert of. You want to know what you can do for your customer and you would to be able to be 100% sure that your customer knows it as well.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 62 of The Marketing Drive with Chris Doelle.

Do you blab? Blab is a new app that could really help you create content for content marketing. I will talk about some of the ways you can use it in this episode.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to The Marketing Drive with Chris Doelle.

Writing a book and being a published author can actually help your business! Writing a book about your area of expertise can show people your knowledge and show your company off all at the same time. This shows people that you are knowledgeable and can turn to you for answers for their questions.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 60 of The Marketing Drive with Chris Doelle.

Everyone should know you NEED images in your posts online. The image you have uploaded can help you get attention from search engines just like the post it is on! Rather than have on the the randomly generated names like "0.ASJS!@4123.jpg" name it what it is for example if it is for a tooth paste then name it "whitening toothpaste.jpg" and it will be picked up by searches!

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 59 of The Marketing Drive with Chris Doelle.

You don't need to be a mind reader to know what is in your customer's mind. You just have to ask them! A great time to do so is when they are a brand new customer. Important tip: NEVER trust your memory to tell you what people liked. Write it down exactly what you asked the person and what they told you. You can create surveys to do this for you or you can do this in person just DO it! 

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 58 of The Marketing Drive with Chris Doelle.

You may not be doing Twitter correctly. If you are advertising via twitter you should always follow those who either follow you or follow the people you want to follow you. If you want to offer someone specific something you should always follow them first then ask them that way it is not a one sided "buy my stuff". It never hurts to follow others on Twitter.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 57 of The Marketing Drive with Chris Doelle.

Changes on Google's Local Search means that less of the "Local 7" are shown. Google has even removed the phone numbers so that you have to click to make your decision rather than just search for a plumber and get a number. If you want to be on this listing you have to be something people search for!

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to The Marketing Drive with Chris Doelle.

Audiences are captured by stories, and marketing can use this! Tell your customers why you are the best at what you do by giving them a story. (Make sure it is true!)

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 55 of The Marketing Drive with Chris Doelle.

Online advertising is getting very expensive. With more mobile devices in pockets all around the country everyone can easily get online anywhere. And big businesses, small businesses and everyone in between want to advertise on podcasts. It is time for you to make a podcast and start advertising yourself. It is very cheap right now but it won't last! 

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 54 of The Marketing Drive with Chris Doelle.

Collaborating with people is one of the best ways to build your business. The best people to collaborate with is other businesses that will compliment your products or services.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 53 of The Marketing Drive with Chris Doelle.

Companies today are all about speed. People want instant and immediate results. Here are some helpful tips for you so you know if your company would be better off keeping up or taking your time.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 52 of The Marketing Drive with Chris Doelle.

This episode is all about podcasting. I am going to answer some frequently asked questions about podcasting like "How long should my podcast be?" and what you should be thinking about when recording your podcast.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 51 of The Marketing Drive with Chris Doelle.

Cross promotion is a useful tool for getting more people to follow you on your different social medias. You can use your social media sites to promote your other social media sites every once and awhile. If Twitter is where you are best at posting then post on LinkedIn and Facebook for people to follow your Twitter.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 50 of The Marketing Drive with Chris Doelle.

The results you are getting are the results you are getting because of what you are doing. If you want things to change you have to change them. When someone is not best suited to do a job they will produce the lower quality results than someone who's trained in the job they are doing. Sometime this means outsourcing or re-tasking employees.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 49 of The Marketing Drive with Chris Doelle.

The difference between the people who are successful and the people who are not, are the successful people try new things. You need to try new advertising and not just do what everyone does.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 48 of The Marketing Drive with Chris Doelle.

In content marketing it is difficult to produce tons of quality material. Repurposing content can help you do multiple tasks on multiple platforms of advertising and content marketing with out the daily tasks and long hours working at it.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 47 of The Marketing Drive with Chris Doelle.

You need to focus on your tasks. Multitasking can get you lots of results sure but in order to get the best result of anything you have to focus on it. If you are trying to market your company you need to focus on it. You can put your ads all over magazines, newspapers and the internet but if you do not focus on it, you could be wasting money on one of those mediums. Focus on your marketing and ask your clients and customers where you were found and you will know what works and what doesn't.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 46 of The Marketing Drive with Chris Doelle.

You don't need huge thousand dollar trade show signs, walls and $50 pens to give away in order to bring attention to others when you are at a trade show. You do however need more than a table and cloth in order to get people to come see you. The best tables are the ones who have some motion like a TV with a small clip or a demo of products.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 45 of The Marketing Drive with Chris Doelle.

You shouldn't focus your marketing on gut feelings and you shouldn't ever use "but we've always done it that way" as an excuse for any business decisions! The world is changing and your small ads in the magazine that maybe one person noticed and told you about, just isn't enough to cut it these days. You should put your marketing in many places and give a discount code for readers/viewers so you KNOW where you are being seen so you can get yourself away from the places you are not.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 44 of The Marketing Drive with Chris Doelle.

You have to do something. You have to have a marketing plan. No business just works because the doors are open. You need to make time to keep up with your marketing and promote your company if you want it to succeed.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 43 of The Marketing Drive with Chris Doelle.

Today we are going to talk about your slogan or your tagline. There are companies that change their taglines all the time but the most successful are the taglines that don't change. Taglines should be simple and effective and tell your customer how you will serve them.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 42 of The Marketing Drive with Chris Doelle.

You (your company) must publish some kind of content! The content can be blogs, podcasts, books, videos it doesn't matter. Your company simply just needs to have content out there telling people about your company or broadcasting that you are there and you know what you are talking about. In this episode I will go through many different examples to get you familiar with this idea.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to The Marketing Drive with Chris Doelle.

You need a system or a calender to help you schedule your marketing. There will be lean times in your business and if you cut marketing during those points it can be very hazardous to your company.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 40 of The Marketing Drive with Chris Doelle.

Content marketing is a way for businesses that don't have millions to spend on ads to get noticed. It is effective but not fast. You have to consistently put out content for your customers to slowly become an expert in their mind.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 39 of The Marketing Drive with Chris Doelle.

Networking isn't always meeting new people, shaking hands and exchanging cards. Sometimes it is smart to network with other companies that you can promote while they promote you and share your audiences with each other.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

Comment below or call in the voicemail line and be on the show 713-568-6361!

Subscribe on these great podcasting platforms:

Produced by Fresh Media Works http://www.freshmediaworks.com

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Welcome to The Marketing Drive with Chris Doelle.

In this generation you are a media company. You and your company must produce your story somehow. There are tons of tools out there to help you get it out to your audience and customers. Producing your story helps people trust you and want to buy from you.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 37 of The Marketing Drive with Chris Doelle.

It is important to look at your company from the point of view of your customers. What do you do for your clients? What makes you different and special and worth paying for?

Recommended Reading: Do the Work: Overcome Resistance and Get Out of Your Own Way

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 36 of The Marketing Drive with Chris Doelle.

Hashtags can extend your reach if you use them properly. Making hashtags that are simple and used by other people will bring your tags views. Hashtag hijacking can be used but you should only do so if the trending hashtag you use is still relevant to what you are talking about.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 35 of The Marketing Drive with Chris Doelle.

Your call to action is one of the most important parts of your marketing! Large companies like Coke don't have to have call to actions because we don't need to be told how to get a coke anymore. Call to actions are important for your customers to know how to achieve what you want them to do.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 34 of The Marketing Drive with Chris Doelle.

When it comes to your content you need to get to the point. Attention spans these days are low and if you put too much fluff into your content you end up losing your viewer!

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 33 of The Marketing Drive with Chris Doelle.

No matter what it is you do for a living you must find a passion in what you to to be successful. Finding your passion is the most important part of marketing what makes you different from your competition and how your client will know you are right for them.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 32 of The Marketing Drive with Chris Doelle.

Don't confuse content with marketing. 85% to 95% of all the content you put out should be educational or informational. It should not sell what you do.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 31 of The Marketing Drive with Chris Doelle.

Be careful about using words like "break through" and "revolutionary" because they do not fit the voice of your clients. You should be continuing the conversation in your clients head!

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 30 of The Marketing Drive with Chris Doelle.

When people are online they are zooming past pages, scrolling, clicking and everything can be a blur sometimes. When you have an ad on the internet you need to make sure that it is simple and also still good enough to get your point across to the viewer!

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

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Welcome to Episode 29 of The Marketing Drive with Chris Doelle.

Social media allows your business to put ads on their pages to promote your company. This can be a good tool for some companies and a bad one for others depending on which social media site you are looking into. Be sure you know the details about the social media ads and crunch the numbers when deciding to purchase ad space on them.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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Welcome to Episode 28 of The Marketing Drive with Chris Doelle.

 The number one error in marketing these days is businesses are not putting enough content out on the internet. Starting a blog is a good step as long as you keep up with it. Search engines are not out to rate companies based on customers they are looking for content and businesses that put out more content. More content will be ranked higher in the search lists.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

The Marketing Drive

Short marketing message that you can use right now!

Welcome to The Marketing Drive with Chris Doelle.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

Comment below or call in the voicemail line and be on the show 713-568-6361!

Subscribe on these great podcasting platforms:

Produced by Fresh Media Works http://www.freshmediaworks.com

The Marketing Drive

Short marketing message that you can use right now!

Welcome to The Marketing Drive with Chris Doelle.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

Comment below or call in the voicemail line and be on the show 713-568-6361!

Subscribe on these great podcasting platforms:

Produced by Fresh Media Works http://www.freshmediaworks.com

The Marketing Drive

Short marketing message that you can use right now!

Welcome to The Marketing Drive with Chris Doelle.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

Comment below or call in the voicemail line and be on the show 713-568-6361!

Subscribe on these great podcasting platforms:

Produced by Fresh Media Works http://www.freshmediaworks.com

The Marketing Drive

Short marketing message that you can use right now!

Welcome to The Marketing Drive with Chris Doelle.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

Comment below or call in the voicemail line and be on the show 713-568-6361!

Subscribe on these great podcasting platforms:

Produced by Fresh Media Works http://www.freshmediaworks.com

The Marketing Drive

Short marketing message that you can use right now!

Welcome to The Marketing Drive with Chris Doelle.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

Comment below or call in the voicemail line and be on the show 713-568-6361!

Subscribe on these great podcasting platforms:

Produced by Fresh Media Works http://www.freshmediaworks.com

The Marketing Drive

Short marketing message that you can use right now!

Welcome to The Marketing Drive with Chris Doelle.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

Comment below or call in the voicemail line and be on the show 713-568-6361!

Subscribe on these great podcasting platforms:

Produced by Fresh Media Works http://www.freshmediaworks.com

The Marketing Drive

Short marketing message that you can use right now!

Welcome to The Marketing Drive with Chris Doelle.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

Comment below or call in the voicemail line and be on the show 713-568-6361!

Subscribe on these great podcasting platforms:

Produced by Fresh Media Works http://www.freshmediaworks.com

The Marketing Drive

Short marketing message that you can use right now!

Welcome to The Marketing Drive with Chris Doelle.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

Comment below or call in the voicemail line and be on the show 713-568-6361!

Subscribe on these great podcasting platforms:

Produced by Fresh Media Works http://www.freshmediaworks.com

The Marketing Drive

Short marketing message that you can use right now!

Welcome to The Marketing Drive with Chris Doelle.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

Comment below or call in the voicemail line and be on the show 713-568-6361!

Subscribe on these great podcasting platforms:

Produced by Fresh Media Works http://www.freshmediaworks.com

The Marketing Drive

Short marketing message that you can use right now!

Welcome to The Marketing Drive with Chris Doelle.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

Comment below or call in the voicemail line and be on the show 713-568-6361!

Subscribe on these great podcasting platforms:

Produced by Fresh Media Works http://www.freshmediaworks.com